From the category archives:

Online Marketing

No thanks, LinkedIn

August 12, 2011

Are you a LinkedIn user? Maybe one of those people who signed up for the site, created a profile, then forgot about it? Well it may come back to haunt you. In fact you may come back to haunt you. Following in the nefarious footsteps of Facebook, LinkedIn has just decided that you work for [...]

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What’s in a Brand?

September 20, 2010
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In our previous post, we discussed what good web content can do for your business.  One of the things it can do, we said, was “enhance your brand.”  Now if you’re a small- to mid-sized business, you may not have thought a lot about branding–probably because “branding” seems to be the province of “big brands” [...]

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Content is King? Really?

September 12, 2010
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If you’ve done any research into web design, you’ve probably heard the phrase “Content is King.”  Everyone bandies it around these days.  We’ve used it ourselves.  But what does it mean, exactly?  At the most basic level, it means no one wants an empty box, no matter how pretty the box is.  Your site can [...]

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Bounce Rate: Should I Stay or Should I Go?

September 4, 2010
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That’s the question every visitor to your website is asking.  Should I take a look around, see what this company can offer me, or look elsewhere?  The thing is, you have only a few seconds to convince them to stick around and get to know you better.  A few seconds before they click the dreaded [...]

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Push vs. Pull: 7 Key Advantages of Online Marketing

August 25, 2010
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If you’ve been in business for awhile, you’re familiar with the limitations of traditional offline advertising. Ads in newspapers and magazines are relatively very, very expensive. They only run for a limited time and in a limited area.  And there’s no guarantee that the people who see them will have any interest in your products [...]

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