From the category archives:

Web Design

What’s in a Brand?

September 20, 2010
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In our previous post, we discussed what good web content can do for your business.  One of the things it can do, we said, was “enhance your brand.”  Now if you’re a small- to mid-sized business, you may not have thought a lot about branding–probably because “branding” seems to be the province of “big brands” [...]

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The Perils of Poor Design

August 30, 2010
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We’ve all had this experience. You’re looking for a service or product, so you do a Google search. You’re a little nervous about doing business with a new company, but you really need a dog groomer/realtor/bridal boutique/yoga studio, so you have to take a chance.  You get a list of companies, and proceed to click [...]

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WordPress: Better Than Apple Pie

August 16, 2010
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You’ve decided to have a Big Sale, but you need to get the information up on your website immediately. You’ve got some fantastic photos of your last Event.  You know your customers will get a kick out of them, and you can’t wait to post them.  You’ve got an exciting new product, and you want [...]

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Welcome to KW Works Blog

August 14, 2010
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The KW Works web marketing blog is now open for business! In the weeks and months to come, we’ll be offering you our observations about the most exciting developments in web technology, and tips on how to get the most out of your online marketing presence. When we started thinking about the blog, we decided the best analogy was a small-town diner. No fancy sauces and seasonings, just simple fare written for real-world business folks, not big city technophiles.

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